Simplifying complex information in news stories is key to reader engagement at The Telegraph. Charts and maps from everviz help readers understand at a glance current events related to macroeconomic trends, health statistics, financial markets information, and the manufacturing sector. Inclusivity and reader engagement are two pillars of their use of data visualizations. Immersiveness is achieved with everviz’s interactivity features, which allow audiences to dynamically explore the data, while inclusivity is safeguarded with everviz’s focus on accessibility. Read on to learn how a major newspaper includes data visualizations in its reporting.
“Interactive visualisations significantly enhanced user engagement, providing a more immersive reading experience.“
Cameron Macphail, Head of Editorial Product and Newsroom Tools at The Telegraph
The challenge
What challenges were you facing prior to using interactive data visualizations?
We struggled to convey complex information effectively. Static visuals hindered dynamic data exploration.
How do you use data visualizations?
Data visuals simplify complex information, aiding in presenting trends and insights more effectively.
When do you consider a data visualization a success?
Success lies in accurate information delivery, engagement, and facilitating audience understanding by simplifying complex information.
The solution
Why everviz?
Everviz was chosen for its user-friendly interface, robust features, and versatile visualisation capabilities.
How do you handle chart branding?
We maintain a consistent visual identity by customising charts with brand colours, logos, and fonts.
How was the experience creating accessible data visualizations?
Everviz’s accessibility features and adherence to best practices facilitated the creation of inclusive visualisations.
The results
What have been the results?
Interactive visualisations significantly enhanced user engagement, providing a more immersive reading experience.
Has the goal been achieved?
Yes, our goal of making complex data more accessible and engaging has been achieved.
How have people reacted?
Feedback has been positive, with readers appreciating the clarity and interactivity of our visualisations.
What tips do you have for other chart designers?
- Prioritise clarity.
- Embrace interactivity for enhanced engagement.
- Maintain brand consistency.
- Focus on accessibility for a diverse audience.
